Svn Space

The Challenge: Reverse decades old stigmas, propaganda and misunderstanding around cannabis and hemp. Provide clarity on confusion on the legality of cannabis vs. hemp, the FDA and the many uses.

  • Rebrand and destigmatize cannabis and hemp by focusing on educating the public, particularly women. Develop a brand where women, especially mothers, are at the core of informing their loved ones about health, wellness, beauty, food, apparel, and home-related topics.

  • We crafted a dreamy lifestyle brand that leverages multiple platforms and formats to educate and engage a female focused audience through a multimedia approach from informative content to innovative products.

    By positioning Svn Space as a brand that empowers and educates, we shift the narrative around cannabis and hemp away from stigmatization. This strategy not only informs but also transforms the stigma into a sophisticated and appealing aspect of every day modern living.

  • Our inaugural evergreen print issue was distributed in 300 Barnes & Noble locations nationwide, and we received recognition from Forbes for our CBD & Hemp Starter Kit, which was highlighted as "the best wellness gift for women." We made a significant impact in this emerging industry by creating a platform for CBD and hemp brands, 75% of which were owned by women and individuals from the BIPOC community, to be featured in our e-commerce shop. In 2019, we were honored with the "Breakthrough Brand of the Year" award by Foundermade for establishing a leading platform and cultivating a dedicated following of thousands.