We intersect creativity, strategy and storytelling to ensure your brand’s story has a point of view and a point of differentiation.
We are self-aware to understand what is happening all around us and realistic in our approach. We operate in a thoughtful, researched, current, collaborative, disciplined, methodical and proven infrastructure.
We have the wherewithal and confidence to strike the right balance between limitless creativity and evolving end-to-end consumer journeys. We build brands with sustainable value, authenticity and resolve.
If this connects to you, then let’s go beneath the surface.
CREATIVITY IS OUR INVESTMENT.
SUSTAINABILITY IS CORE.
COLLABORATION IS EVERYTHING.
Contact Creative Mutiny for more info.
We’re not normal. We’re not average. And we’re never boring. We are conscientious, innovative and strategic professionals. We champion disruptors, game changers and all creative types, intentionally working with partners that have a unique story to tell.
Meet the Team
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Grace Saari
Founder / President
Grace Saari is an entrepreneurial executive and creative strategist who transforms ideas into commercially successful brands, products, and retail partnerships. Throughout her career, she has developed and executed strategies that have generated more than $1 billion in retail sales.
She led the launch and expansion of The Pioneer Woman at Walmart, achieving more than $300 million in first-year retail sales and contributing to her company’s recognition as Walmart’s General Supplier of the Year. Her experience spans brand strategy, marketing, licensing, product development, sourcing, and omnichannel growth for brands including Coca-Cola, Calvin Klein Home, Isaac Mizrahi, Mr. Coffee, Oster, and Crock-Pot.
Grace founded Creative Mutiny to unite strategy, storytelling, design, and commercial insight to build brands that connect and perform.
She also co-founded Lumina Brand Ventures with former Walmart merchant Becky Blake. Together, they bring complementary perspectives from both sides of the retail partnership—combining Grace’s brand, product, licensing, and supplier expertise with Becky’s merchant and buying experience.
Previously, Grace spent nine years as a partner at Kyth + Kyn, a creatively driven business strategy and funding company.
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Ashley Munson
Art Director / Designer & Illustrator
Ashley is a creative visionary who thrives on providing clients a unique brand identity with the right mix of brand ethos, market awareness and creativity. She has grown her portfolio and network working with hundreds of clients worldwide where her artistic influence appears in everyday consumer products. She has over 8 years of experience in brand identity, package design and illustration for various industries and working with mass retailers and nationally recognized brands.
Her most recent endeavor was partnering with Grace and their other partner Monica, creating Svn Space which ran for 6 years. Svn Space was the 1st female focused platform dedicated to educating the masses on a plant-based lifestyle. Instrumental in the 1st evergreen print issue sold at Barnes & Noble and independent stores nationwide. She also art directed, Svn Space print issue, Volume 2.Ashley has an eye for creativity and an innate ability to connect with clients to tell their story.
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Austin Faure
Multimedia Design & Production Director
When content is king, Austin is at the very top of the list. An award-winning professional recognized for his editing and animation work, Austin brings 11 years of experience in video production, 3D design and animation. He runs a fully operating production studio and oversees a team of creatives spanning photographers and content creators. He also specializes in the entire video production process from brainstorming with clients to final editing.
His client list is expansive working with Qualcomm, HP, Zeiss, Apple, Adobe, WD-40, San Diego Airport, Jeep, Harley Davidson, Reef, Skatelite, Monster Energy, Truff, and Chosen Foods to name a few.Austin has the ability to stay on the pulse of digital trends and provides brands with compelling, memorable and visually striking content.