Iconic Women
Ree Drummond, Melissa Koby and Justina Blakeney
Uniquely different yet with one thing in common, they’re iconic…
Ree Drummond had a hit TV show on the Food Network, The Pioneer Woman, a NY Times best selling cookbook author and a hugely successful blog but how would that translate to a lifestyle brand for Walmart? Melissa Koby a new and emerging artist of our time but how would we translate her art into her first CPG line in home? Justina Blakeney, founder of The Jungalow and known for creating a new bohemian movement, with a cult following of design enthusiasts but could she license her boutique brand to the masses? Each IP and situation was unique, methodical in approach and brought a point of differentiation to connect to audiences.
Read more below.
The Pioneer Woman
At the time we met, Ree had hundreds of thousands of followers (and is now in the millions), who followed her life on the ranch and her home cooked meals. How we stepped into Ree’s world and introduced her to the masses with what is considered today, the largest home launch at Walmart.
Kolor Me Koby
An artist of our times, how we launched Melissa Koby’s first home goods line under a new brand to protect her IP and found the right partner with World Market stores to support her brand online and in stores for years to come.
